inside frautschi
Boot fitting and analysis, skiing, cross-country skiing and ski touring are among our core competencies and we have the most modern rental park in the region. We not only rent out hardware, but also ski clothing and accessories. Thanks to the “Kidscorner”, even our youngest customers get their money’s worth.
News: Business Transfer
On July 1, 2025, the business was taken over by Isabelle and Beat “Bidu” Fritz. The FRAUTSCHI success story continues with a breath of fresh air and a lot of passion. Read more in the Report on the handover of the business.
Since 1954
The traditional sports store was founded in 1954 by the Frautschi family in a prime location in Schönried and has been making sports and fashion hearts beat faster in the region for more than 70 years. In our store in Schönried-Gstaad, our motto is “find the right fit”: for skis, ski boots, snowboards, cross-country skiing, everyday shoes or fashion for men, women and children. The same applies to all our rental products, accessories and articles that complement our range.
